[lug] Linux-based Moxi

Ian S. Nelson nelsonis at earthlink.net
Tue Nov 19 06:26:55 MST 2002


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Michael D. Hirsch wrote:

|On Monday 18 November 2002 03:12 pm, Scott Herod wrote:
|
|>So, is it still vaporware this time?  Moxi won Best at Show a year
|>ago at CES last January (perhaps Feb.) but it hardly existed.
|
|
|Best of show first week in January, and almost belly up and CEO retired a
|couple of months later.  It was one of the jucier stories last year.  It
|is interesting to hear that it is still around at all, after the
|circumstances it was in last year.
|
|Michael



When I was at Echostar we "supported" them, which means we through a 
bunch of undocumented code their way.  Moxi's problem was mostly one of 
timing.  I don't know the exact figures but their original materials 
costs were high, like the box had to cost in the $1500+ range to break 
even;  I got the number from a vendor I consulted with who was talking 
with them and *didn't* want to do business with them, if you can imagine 
that.  Way too high for a settop box, especially in the current economic 
climate.  They were in a bad place,  they weren't going to sell enough 
moxis to warrant the utlra deep discounts some vendors do (moxi didn't 
have a round 2 product that was going to cost $200 and sell 2million 
units) and without those discounts the product never had a chance of 
being affordable.   Even with them it was a very pricey TV add on when 
you could but a $250 tivo or get one for free  from DirecTV.

There are some other, more obvious, problems with their model that I 
can't comment on.

Allen is serious so maybe they can turn it around and make something happen.


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